You’ve worked hard to build a reputation for thoughtful, deeply personal work and flawless execution. The last thing you need is content from someone who’s never spent a day in your world.

If you’re thinking about outsourcing your content, here’s what working together would look like — from the moment you sign on through the end of your first month.

Before we start: Onboarding + strategy

We spend the first one to two weeks getting a clear picture of your business and what you’re building toward, so every piece of content has a clear purpose and works hard for you. By the time the writing starts, you can confidently hand things off and feel good about it.

First, I’ll send you a brief onboarding questionnaire to complete at your own pace. It covers logistics like:

• Your website and Instagram

• Your CMS platform

• Your publishing preferences

• Any content you want to do more or less of

• Any questions you want to make sure we go over during the kickoff call

Then we’ll meet for a 30-minute kickoff call. This is where we get into the things that need a real conversation, including:

• Your business and marketing goals

• Who your ideal couples are

• What kinds of weddings you want to do more of

• How you want couples to feel when they read your content

After the call, I get to work on the research and strategy.

I’ll do a content audit of what you’ve already published, conduct a competitor review, and get to work on your blog post topic bank, keyword research, and Instagram hashtag research. By the end of this phase, we’ll have a content plan approved by you and ready to go for our first month. 

Every month: How a blog post gets made

Once we’re up and running, here’s what the process looks like for each blog post. 

We start by selecting a topic from your approved topic list. I’ll put together a brief content outline for you to review — this gives you full visibility into the direction of the post and the flexibility to make changes before any writing begins. Once you approve the outline, I write the full draft. 

Turnaround from outline approval to final draft is seven to 10 business days, with two rounds of revisions included at no extra charge.

Once the final draft is approved, I handle SEO, website formatting, and publishing, along with pulling image suggestions from your gallery to confirm before the post goes live. 

For the Instagram promotion post, you’ll choose the photo — since your Instagram is a curated space — and I’ll write the caption and hashtags to match. Captions include two rounds of revisions as well. From there, you can post it yourself or hand it off to me to publish. 

Every month: Instagram content support (Growth and Full Support plans)

At the start of each month, we’ll map out your content mix — the themes and types of posts we’ll cover — for Instagram. You choose the photos from your own gallery, and I’ll write the captions, include hashtags, and publish on your behalf if you’ve opted into that.

Like the blog posts, each caption includes two rounds of revisions to make sure each one feels right before it goes live.

End of the month: What you’ll receive

At the end of each month, here’s what you’ll receive under each plan:

Essentials: A brief email with links to everything published that month.

Growth: A monthly summary covering what was published, links to the content, and performance insights from your blog or Instagram (if analytics are available). I’ll also share any observations on what’s working and what to carry into the next month. This includes an optional check-in call if you’d like to review these findings together. 

Full Support: Everything in Growth, plus a short section with recommendations for the month ahead: content angles worth exploring, any identifiable patterns or trends, and suggestions for your additional monthly deliverable. Our monthly call is built into the process so we can review results and plan ahead together. 

If you’re ready to hand off your content and get back to doing what you do best, let’s talk. Book your free discovery call today.